2017

The Executive MBA: an expanding universe

From 26 participants in 2016 to almost 100 in 2017, the Executive MBA proves that the quality and variety of lessons, combined with a bold recruitment policy, form a foolproof cocktail to advance the program’s attractiveness and turnover. That easy-to-say, but hard-to-reach self-evident fact has benefited from a number of new developments that William Hurst, Director of Executive Education, details for us: “The digitization of the application process, which is a major marketing investment made possible by the deployment of the CRM system, has had a significant impact on progress in recruitment. In addition, we have expanded our scope of work further still with two cities in France – Nantes and Paris – but now with two new cities abroad – Shenzhen and Algiers – and some very good profiles recruited in Algeria. We have also set up and developed a network-based work and management system, which operates very well.” This progress should continue thanks to the design of a completely digital program – Managing a profit center – which marks a new era in the production and marketing of digital training courses by the Executive Education department.